Presenting the concept in a systematic and tasteful by means of proper Visual Merchandising results in increased sales.
The importance of conceptual thinking and action cannot be made clear often enough.
Especially to the people who deal with the products on a daily basis.
Good training of the shop staff is therefore of the utmost importance.
Making manuals in the field of Visual Merchandising is an important part of this.
In this manner the employees may easily check upon the Visual Merchandising tools that they have been given.
As a result the consumer’s perception of the shop floor is always optimal.
Practice courses are given in store
To VM staff and other personnel that need to monitor the image of the store.
And that works. In this manner the consumer perceives the overall concept of the collection in an optimal way.